Portfolio
Juice processing project
Juice processing project
The rising number of health-conscious consumers is giving a boost to fruit juices; it
has been observed that consumers are shifting to fruit juices as they consider the same
as a healthier breakfast/snack option. Fruit drinks are popularly used in most urban
households.
Today markets are flooded with a large variety of juices e.g., mango, apple, guava,
litchi, grape, pineapple etc. The main reason for increased consumption is rising level
of health consciousness among consumers and parents. It is believed that these drinks
provide superior nutrition because of their fortified status. Factors like preferred
choice of children, easy availability, convenience, naturalness and marketing
strategies have given fruit drink industry a booming growth.
With changing life styles and increase in disposable incomes, the demand for easy-to prepare
drink is also increasing. Besides consumption in the households, it is served
in hotels, restaurants, clubs, airlines and railways etc.
Quality should be emphasized at each step right from the beginning to the marketing
of
the product. Over the years, an image of high quality products should be cultivated.
The effectiveness of distribution coverage and practice is of paramount importance in
achieving the desired fruit juice sales. Understanding of the distribution channels is
crucial in order for the manufacturer to plan and implement an effective distribution
strategy. Distribution network should be given extra emphasis. Market share could be
gained by enhancing retailer, and distributor margins. Normally distribution and
retailer margins in fruit juice business are from 15 to 20%.
The proposed business may utilize media such as broadcast, newspapers and also
social network platforms at certain interval of time to introduce the products and also
attract more customers. Placement of the product at strategic outlets and publicity in
local media would boost sales. It may also carry door to door services in the initial
years to introduce the product and attract more customers.
Marketing plan of the proposed project may include promotional campaign like
offering special discounts, referrals, advertisement, new product development,
packaging innovations and tying up with buying houses.